Essays about: "Blog marketing"
Showing result 1 - 5 of 17 essays containing the words Blog marketing.
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1. Deconstructing Backpackers' Identity Projects - The role of experiences for identity construction
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The aim of this research project was to uncover the meaning of extraordinary experiences for consumers’ identity projects and to understand how extraordinary experiences, rather than brands and possessions, can be used for self-presentation and self-extension. Methodology: Following Van Manen’s method for hermeneutic phenomenological research combined with Derrida’s notion of deconstruction, we examined “lessons learned”-type blog posts of ten backpackers. READ MORE
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2. Andelsjordbruk jämfört med Community supported agriculture, CSA i Europa och USA
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : I Sverige har det på senare år startats allt fler andelsjordbruk som är en del av den internationella rörelsen för Community supported agriculture, CSA. Samtidigt har intresset för att köpa mat direkt från bonden ökat, mycket på grund av alla nya REKO-ringar runt om i landet. READ MORE
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3. The Presence of Alcohol in Swedish Lifestyle Blogs : An exploratory study on if and how the presence of alcoholic beverages on Swedish blogs may affect young females’ intention to pursue alcohol consumption.
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Alcohol has become ubiquitous in Swedish lifestyle blogs, as alcohol can be present in one third or one fifth of blog posts in some of Sweden’s biggest lifestyle blogs. Research suggests that exposure to media and commercial communications on alcohol increases consumption and that users and user-generated content related to alcohol and drinking may intensify social norms around alcohol consumption. READ MORE
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4. The life of the fashion blogger : an exploratory study of self-identity and self-presentation on personal style bloggers
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: The phenomenon of the 21st century, fashion bloggers, are having something that the glossy fashion magazines and fashion advertisements never had – a personal touch through their identity. Through sharing experiences, opinions and feelings about garments, shopping and other fashion related subjects, fashion bloggers share their self. READ MORE
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5. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE