Essays about: "BoYou Yang"

Found 2 essays containing the words BoYou Yang.

  1. 1. The Modern Mystery of Countries, Companies and Change : A new perspective on the relationship between business and nation-states

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Danielsson; Boyou Yang; [2014]
    Keywords : national identity; nationality; citizenship; company; firm; corporation; multinational; country; nation-­‐state; global value chains; policy making; globalisation; products; service; goods; brands; task; rules of origin; trade; fragmentation;

    Abstract : Today, different parts of a value chain operate in different places, different firms may hold ranges of brands with different national heritages, and leaders, shareholders and customers are widely spread across the world. Policy makers are facing new challenges as national borders define less and less of corporate thinking. READ MORE

  2. 2. Successful E-tailing : A qualitative study of how asmall scale web shop can market itself

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet; Umeå universitet/Handelshögskolan vid Umeå universitet

    Author : BoYou Yang; Maja Sandow; [2010]
    Keywords : ;

    Abstract : Online shopping becomes more and more popular, and the number of web shops isincreasing rapidly. However, the competition is hard and many cannot survive for long.A friend of ours, Linda, is planning to open a web shop selling hosieries like stockingsand leggings. She has identified her target group, but feels insecure how to attract hercustomers. READ MORE