Essays about: "Body Image Self Discrepancy"

Found 1 essay containing the words Body Image Self Discrepancy.

  1. 1. Perception meet Reality : A pilot study of the self-congruence of female online shoppers

    University essay from Akademin för textil, teknik och ekonomi

    Author : Nicole Di Natali; Matthildur Ivarsdottir; [2015]
    Keywords : Self-Congruence; Perception; Fit Issues; Online Shopping; 3D Scanning; Body Image Self Discrepancy; Social Comparison; Consumer Behavior;

    Abstract : The goal of this research is to better understand the gap between the consumer's actual self image versus their perceived ideal image; in which, could help an online retail company to respond more effectively and provide a better service to its target customer with an added goal of reducing the rate of returns. A two-phased mixed methods approach was applied to this research to test for participants perceived and actual ideas of themselves, as well as their attitudes towards ideals. READ MORE