Essays about: "Borja Pablo Pelayo"

Found 1 essay containing the words Borja Pablo Pelayo.

  1. 1. A discussion of motivation for creativity within the business context : From the perspective of the Generation Y

    University essay from Handelshögskolan BBS

    Author : Borja Pablo Pelayo; Wei Zheng; [2009]
    Keywords : creativity; motivation; identity; generation Y; leadership; management; trust;

    Abstract : Creativity is one of the “hottest” words in today’s business world. Especially in the trend ofglobalization and fast development of the modern technology, creativity has become the mosteffective way for companies to survive and stay competitive in global market. READ MORE