Essays about: "Born Global Case"

Showing result 21 - 25 of 85 essays containing the words Born Global Case.

  1. 21. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

    University essay from Göteborgs universitet/Graduate School

    Author : Fredrik Larsen; [2019-10-17]
    Keywords : Born global; Prior experience; External networks; Country of origin effects; Entry mode;

    Abstract : Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, and technological advancements are two aspects that have benefitted the ability of smaller firms to compete with large firms on international markets. READ MORE

  3. 22. Determining factors of location choice in the modern era : A cross-case analysis on tech companies

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Ludwig Sjöstrand; Robin Raske; Carl Klevbo; [2019]
    Keywords : Tech Companies; Internationalization; Location Choice; Location Determinants; Born Globals; Globalization; Digitalization;

    Abstract : The emergence of digitalization and globalization has given birth to firms who cater to a global customer base and source resources from around the world at the click of a button. Nevertheless, as companies continue to innovate how they communicate, govern and internationalize, much of the research is built on a world before the emergence of the digitalized and globalized society we live in today. READ MORE

  4. 23. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
    Keywords : Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

    Abstract : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. READ MORE

  5. 24. Coordinate a Global Expansion : A study of How Born Global Firms Control and Coordinate their Internationalisation Process

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sofi Bondeson; Nathalie Eliasson; [2019]
    Keywords : Born Globals; Coordination; Control Mechanisms; Internationalisation process;

    Abstract : Purpose: The purpose of this study is to describe and increase the understanding of how Born Global firms control and coordinate their organisation during the internationalisation process. It also aims to examine how the use of control and coordination mechanisms may evolve over time during the internationalisation process. READ MORE

  6. 25. THE CHARACTERISTICS OF RISK MANAGEMENT IN BORN GLOBAL SMEs. A case study of Business Sweden’s Internationalization Consulting Process with Born Globals

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Alice Holmberg; Emma Karlsson; [2018-08-28]
    Keywords : ;

    Abstract : .... READ MORE