Essays about: "Boström Philip"

Found 1 essay containing the words Boström Philip.

  1. 1. Exploring the customer journey : An exploratory study investigating the customer journey

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Marcus Bolinder; Boström Philip; [2019]
    Keywords : Customer journey; customer experience; touch points; consumer buying decision process; e-commerce; information overload;

    Abstract : The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. READ MORE