Essays about: "Both Return on Investment ROI"

Showing result 1 - 5 of 7 essays containing the words Both Return on Investment ROI.

  1. 1. Insights on Creating a Growth Machine Using Attribution Modelling

    University essay from KTH/Optimeringslära och systemteori

    Author : Hannes Kindbom; Viktor Reineck; [2021]
    Keywords : Digital marketing; Attribution modelling; Last-touch attribution; Multi-touch attribution; Simple probabilistic; Logistic regression; Digital marknadsföring; Attributionsmodellering; Last-touch attribution; Multi-touch attribution; Simpel probabilistisk; Logistisk regression;

    Abstract : Given access to detailed tracking data, the problem of attribution modelling has recently gained attention in both academia and the industry. Being able to determine the influence of each marketing channel in driving conversions can help advertisers to allocate their marketing budgets accordingly and ultimately increase their customer base and achieve a higher Return On Investment (ROI). READ MORE

  3. 2. ROI Calculation on Online Controlled Experiment

    University essay from Lunds universitet/Matematisk statistik

    Author : Richard Wang; [2019]
    Keywords : A B testing; Online Controlled Experiments; Return on Investment; ROI; Mathematics and Statistics;

    Abstract : As online services such as e-commerce and mobile applications keeps growing, the need of optimizing the user experience does as well. By conducting Online Controlled Experiments, companies can get an insight to which features, design choices and implementations that users enjoy the most. READ MORE

  4. 3. How to measure Return on Investment on Voice of the Customer - A case study at the ASSA ABLOY Group

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : LINNEA CARLSSON; CAROLINE JOHANSSON; [2016]
    Keywords : Voice of the Customer; Innovation measurements; Innovation performance; Knowledge management; Voice of the Customer; Innovationsmätning; Innovationsprestanda; Kunskapshantering;

    Abstract : Innovation är idag en välkänd framgångsfaktor för företag att skaffa sig konkurrensfördelar (Mansury & Love, 2008; Sicotte, Drouin & Delerue, 2014). En bra utgångspunkt för innovation är att samla kundinsikter genom en metod som kallas Voice of the Customer (VoC) där det har visat sig att användningen av metoden kan leda till en hel del förbättringar, både finansiella och icke-finansiella, t. READ MORE

  5. 4. Solving complex maintenance planning optimizationproblems using stochastic simulation and multi-criteriafuzzy decision making

    University essay from Mälardalens högskola/Akademin för utbildning, kultur och kommunikation

    Author : Sahar Tahvili; [2014]
    Keywords : Optimization;

    Abstract : The main goal of this project is to explore the use of stochastic simulation,genetic algorithms, fuzzy decision making and other tools for solvingcomplex maintenance planning optimization problems. We use two dierentmaintenance activities, corrective maintenance and preventive maintenance. READ MORE

  6. 5. Analysis and improvements of information management - A case study about information management at an SME

    University essay from Lunds universitet/Teknisk logistik

    Author : Marcus Lindén; [2014]
    Keywords : Information System; ERP Enterprise Resource Planning ; CRM Customer Relationship Management ; WMS Warehouse Management System ; FMIS Financial Management Information System ; Return of Investment ROI ; Technology and Engineering;

    Abstract : Bakgrund: OF Ekeri är ett nationellt företag med kontor i Markaryd. De levererar och hyr ut ett stort utbud av olika typer av lastbilssläp som till exempel släpvagnar, påhängsvagnar och reservdelar. Nästan alla företag i dag har någon form av informationssystem, men många av dem är ineffektiva. READ MORE