Essays about: "Boyang Shi"
Found 1 essay containing the words Boyang Shi.
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1. Showrooming phenomenon – A grounded theory investigation of the showrooming phenomenon via a customer’s lens
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Problem: Showrooming phenomenon refers to the customer behavior of physically experiencing the product in a physical store before purchasing it from online stores. It is becoming increasingly prevalent today and has attracted the interest of academia. READ MORE
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