Essays about: "Brand]building"

Showing result 6 - 10 of 87 essays containing the word Brand]building.

  1. 6. Brand Building for Startups : A brand building framework for startups to establish a coherent and long lasting brand

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Anna Pilz Sonnby; Pauline Knutsson; [2022]
    Keywords : startup branding; brand strategy; brand building; branding;

    Abstract : The brand is something every company must deal with whether they like it or not, and as a company grows it develops and works as a way to build recognition, trust, customer loyalty and employee branding (Jones, 2022). In the fast-paced startup environment, the resources are limited, and focus has to be split between different tasks and the most urgent problems are the ones to be dealt with - leaving the rest to be, where the unmeasurable and intangible focus areas such as branding often get deprioritized. READ MORE

  3. 7. WHAT ARE THE INTERNAL REASONS FOR BRAND IDENTITY EROSION?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pritta Andrina Anggraeni; Flavien Nulli; Andreea Muresan; [2021]
    Keywords : Brand; brand identity; internal branding; brand identity erosion; Social Sciences;

    Abstract : Purpose: To explore why brands lose control over their identity due to internal actions or lack of actions when needed. The paper examines the key elements brands should focus on internally to prevent brand identity erosion which can negatively impact brand performance. READ MORE

  4. 8. To the Next Level : Influence of Social Media on Sport Organisations' Brand and Relationship Management during Global Pandemic

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Richard Amankwah Addo; Giancarlo Mancuso; [2021]
    Keywords : Relationship Building; Brand Building; Interaction; Engagement; Social Media; Sports Organisations;

    Abstract : Aim: The aim of the study is to investigate the influence of social media in building brand and relationship for sport organisations during a global pandemic.   Methodology: The methodology in this study is built on a qualitative method based on a inductive approach. READ MORE

  5. 9. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  6. 10. Varufiering i hållbarhetens namn

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Henrik Mikael Waldin; [2020]
    Keywords : varufiering; hållbar utveckling; biosfärområden; social organisering;

    Abstract : Denna uppsats handlar om hur de värden vi tillskriver naturen paketeras och varufieras i samband med hållbar utveckling. UNESCOs biosfär-områden utgör en arena för genomförandet av FNs globala hållbarhets-mål och används därför som fallstudie i uppsatsen. READ MORE