Essays about: "Brand Ambassador"

Showing result 1 - 5 of 10 essays containing the words Brand Ambassador.

  1. 1. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

  3. 2. Unveiling Athlete Sponsorship: A Multi-method Qualitative Study of the Evolving Roles of Athletes in the Digital Era Sponsorship Agreements

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Andrea Birgersson; Helena Rapaport; [2023]
    Keywords : Sports marketing; Sponsorship; Athletes; Social media marketing; Empirical Typology;

    Abstract : The sports industry has undergone a profound transformation due to digitalization. Within this shifting landscape, one key aspect of sports marketing that has experienced significant changes is sponsorship. READ MORE

  4. 3. Role of nation brand ambassador/citizen diplomat. Case study of Sweden

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mariia Dovbenko; [2021]
    Keywords : public diplomacy; citizen diplomacy; nation branding; soft power; nation brand ambassador; citizen diplomat; strategic communication; Social Sciences;

    Abstract : Everybody is a nation brand ambassador/citizen diplomat of his/her country of citizenship or residence or both. This phenomenon is receiving more presence in modern public diplomacy. Sweden is an epitomized example in this regard as a single state in the world that allowed its citizens to run the official Twitter account of the state. READ MORE

  5. 4. Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Kaisa Uronen; [2020]
    Keywords : brand ambassador; employee ambassador; ambassadorship; sensemaking; identity; normative control; brand-centred control; situation; Social Sciences;

    Abstract : The aim of this research is to understand and unpack the phenomenon of brand ambassadorship by examining the sensemaking and actualization as well as the consequences of it. The study adopts an employee-perspective on brand ambassadorship to scrutinize the phenomenon in terms of what is here referred to as ’situational’ brand ambassadorship. READ MORE

  6. 5. Corporate Brand Building in Start-Ups through Equity-Based Crowdfunding: A Case Study of Virtuous Spirits

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sandra Markovic; Sandra Fernholz; [2015]
    Keywords : Brand ambassador; start-up branding; equity-based crowdfunding; corporate brand building; Business and Economics;

    Abstract : This study investigates if and how equity-based crowdfunding can benefit a start-up’s corporate brand building process. Building the corporate brand can play a significant role for the company’s establishment in the market. READ MORE