Essays about: "Brand Ambassador"

Showing result 6 - 10 of 10 essays containing the words Brand Ambassador.

  1. 6. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Kristina Magnusson; [2014]
    Keywords : seasonal employment; contingent employment; employee commitment; branded service encounters; brand personality; brand ambassadors; Social Sciences;

    Abstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE

  3. 7. Does Wrapp help companies create brandadvocates?

    University essay from KTH/Industriell marknadsföring

    Author : LIVA LAGER; CHARLOTTE EKENGER; [2012]
    Keywords : Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile; Brand advocates; brand ambassador; brand champions; friend-2-friend marketing; mobile;

    Abstract : Internet med dess sociala nätverk som blivit till mediekanaler har kommit att förändra vårt beteende när det gäller hur vi kommunicerar och vad vi kommunicerar. Det senaste skiftet representeras av förskjutningen från datorn till mobilen dit alltmer aktivitet flyttas. READ MORE

  4. 8. Athlete Endorsements and Brand Image : A Study of Consumer Attitudes toward Nike in Light of the Brand’s Association with Tiger Woods

    University essay from Företagsekonomiska institutionen

    Author : Carole Ginman; [2010]
    Keywords : Nike; Brand Image; Brand Associations; Endorsements; Tiger Woods; Brand Knowledge; Brand Ambassador; Nike; Varumärke; Image; Associationer; Sponsring; Tiger Woods;

    Abstract : Many brands are using celebrities as spokespeople, to enhance the brand image. This investigation aims to research the effects of athlete endorsements on brand image, in particular, whether Nike has been affected by the change in Tiger Woods’ image due to his recent personal life difficulties. READ MORE

  5. 9. Branding Innovation : How to successfully build the brand of a regional innovation system

    University essay from Institutionen för ekonomi

    Author : Kajsa Linnarsson; [2009]
    Keywords : innovation system; branding; cluster; regional;

    Abstract : Around the world, regions are developing their knowledge-based assets in order to stay competitive in today's global economy. Europe alone is home to more than a thousand cluster initiatives. There are an overwhelming number of innovative regions and "valleys" competing to become the place to live and do business within a particular field. READ MORE

  6. 10. Strategies for establishing a new successful brand on the Swedish market

    University essay from Ekonomiska institutionen

    Author : Anna Maluszynska; Kristina Torstensson; [2004]
    Keywords : Business and economics; branding; branding strategies; core value; market communication; positioning; identity; internal loyalty; product attributes; Ekonomi;

    Abstract : Background: Companies establishing a new brand on the Swedish market have to face competition from already established brands. This makes it interesting to investigate which branding strategies companies use in order to establish a new successful brand. READ MORE