Essays about: "Brand Associations of adidas"

Found 4 essays containing the words Brand Associations of adidas.

  1. 1. Collaborative Couture: Decoding Relative Pricing Strategies and its Impact on Brand Equity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lucas Holmqvist Adolfsson; Gustaf Johnsson Wallin; Erik Bergtoft; [2023]
    Keywords : Co-Branding; Brand Equity; Brand Awareness; Brand Loyalty; Brand Associations; Perceived Quality; Relative Pricing; Luxury Fashion; Case Study; H M; Balmain; Adidas; Gucci; Fendi; Versace; Business and Economics;

    Abstract : Purpose: This paper aims to analyze the relative pricing of co-branding collaborations in the fashion industry to gain a deeper understanding of the effects on their respective brand equity. Design/method: This paper adopts a qualitative approach involving case studies on several co-branding collaborations in the fashion industry (H&M x Balmain, Adidas x Gucci, Fendi x Versace). READ MORE

  3. 2. How do fashion brands advertise sustainability? And does it really affect brand equity? : An empirical study on Adidas advertising on Instagram  

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Julia Hilltorp; Emily Magnusson; [2022]
    Keywords : Brand Equity; Social Media; Advertising; Environmental Sustainability; Social Sustainability; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality;

    Abstract : This paper examines how social- and environmental sustainability is advertised on Instagram and how it in turn affects consumer-based brand equity. Firstly, a latent content analysis was conducted on Adidas Instagram account, @adidas, to gain insights on how they use sustainability in their advertising through their Instagram posts. READ MORE

  4. 3. Attracting Lifestyles

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Karolina Hedén Lind; Lisa Gardefors; [2013]
    Keywords : value-expressive advertising; self-congruity; assimilation; differentiation;

    Abstract : Companies who invest in marketing activities in order to create a competitive advantage are said to have a value-expressive product or brand. To be persuasive and gain a positive brand attitude advertisements of these brands must appeal to consumers Ideal Self-Identity. This is referred to as an advertisement being self-congruent. READ MORE

  5. 4. Branding and Gender : - How adidas communicate gender values

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Annie Berntson; Christina Jarnemo; Minna Philipson; [2006]
    Keywords : Branding; gender; marketing; adidas;

    Abstract : This thesis discusses how adidas differentiate their communication to reach women and make the adidas brand more appealing to females. The adidas brand has always had their main focus on sportswear for men. This has led to the brand being perceived as masculine and it makes it hard for the female consumer to identify with adidas. READ MORE