Essays about: "Brand Derby Matrix"

Found 1 essay containing the words Brand Derby Matrix.

  1. 1. The coherency between Fjällräven’s brandidentity and brand image : A mixed method case study of an outdoor brand and the coherency betweenits brand identity and brand image.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Henrik Svensson; Pontus Möller; [2019]
    Keywords : Branding; Brand identity; Brand image; Coherency; Brand Derby Matrix; Fjällräven;

    Abstract : Background: It is important to have a coherent brand identity and brand image, as that facilitate the communication process for the brand. It specifically becomes an issue when consumers do not understand what the brand stands for. READ MORE