Essays about: "Brand Experience"
Showing result 21 - 25 of 332 essays containing the words Brand Experience.
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21. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE
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22. Influencers' Own Brands : Investigating the Drivers of Young Female Followers' Purchase Intentions towards Influencers' Own Brands
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Influencers have been working with collaborations with different brands during a long period of time, the latest development in their career has been to launch their own brands without any intermediators. Previous studies have investigated influencers' own brands but there is still a knowledge gap between intention and behavior. READ MORE
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23. From Streaming to Evoking That Extra Feeling
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE
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24. Playing to Win: How Gamification Can Boost Customer Engagement and Turn Non-Fans into Brand Advocates
University essay from Stockholms universitet/MarknadsföringAbstract : In today’s progressive technology development, it is imperative to engage the customer and transform them to become brand advocates. Firms need to ensure their brand’s longevity in this competitive market, at times putting noncustomers in hindsight. READ MORE
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25. CHECK this out : Designing a resource planning feature into an existing accounting system
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Oh My is a design and brand agency that has been developing CHECK, an accounting, billing, and time reporting system. CHECK has been developed to ease the billing and accounting process by making a front-shell system that is easier to use than the existing back-end economic system (Fortnox). READ MORE