Essays about: "Brand Heritage"

Showing result 16 - 20 of 76 essays containing the words Brand Heritage.

1. 16. Recognizing cultural value infood : Case study of Pike-Perch in Hjälmaren & Mälaren,Sweden

   University essay from Uppsala universitet/Industriell teknik

   Author : Michaela Saax; [2021]
   Keywords : Cultural Value; Sustainable Destination Development; Pike-Perch; Food Tourism; Brand Identitity;

   Abstract :  Food culture emerges as a social culture and can be summarized through its historicaldevelopment process. The exploration of socio-cultural analysis of food with sociologicalapproaches has emerged in research due to the increased awareness of modern societies’motivations to discover other cultures through food. READ MORE

3. 17. The Visit of an Unexpected Friend

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sophie Johansson; Jesper Gunnarsson; Madeleine Erikson; [2021]
   Keywords : Unexpected Collaborations; Unexpected Fit; Storytelling; Brand Personality; Brand Heritage; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the phenomenon of unexpected collaborations between brands. Methodology: This paper follows a qualitative research approach. The research is centered around a multi-case study based on secondary data. READ MORE

4. 18. Esports brand shortcomings and opportunities

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dominykas Vidziunas; Vinh Dao; [2021]
   Keywords : Esports; video games; brand heritage; corporate social responsibility; legitimacy; Business and Economics;

   Abstract : Purpose: Esports is a young industry that is experiencing an enormous boom in popularity. However, negative public perceptions are abundant, and there is a distinct lack of literature discussing esports from the branding perspective. READ MORE

5. 19. The Nationalist Beauty Ideal

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elin Fransson; Asta Nordlund; [2021]
   Keywords : Regional Identity; National Identity; Banal Nationalism; Critical Discourse Analysis; Marketing Communication; Cultural Heritage; Corporate Visual Identity System; Country of Origin; Scandinavia; Scandinavian Beauty; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore how drawing upon nationalism and regionalism in the marketing of brands may lead to unintended consequences in greater society. This purpose has been reached by studying the Nationalist and Scandinavian discourses used in the marketing of eleven Scandinavian beauty brands. READ MORE

6. 20. How Do Heritage Brands Transfer Their Brand Identity While Transitioning From A Complex To A Simple Visual Identity?: A Burberry Case Study

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : May Demangeot; [2021]
   Keywords : Rebranding; Heritage Brand; Brand Identity; Logo; Visual Communication; Social Sciences;

   Abstract : Brands in the fashion industry are currently going through extensive changes in their visual expressions. Logos are being redesigned to appear more simplistic and are leaving behind their complex and well-established design. READ MORE