Essays about: "Brand Identity Strategy"

Showing result 1 - 5 of 99 essays containing the words Brand Identity Strategy.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Aliaa Abbas; Asma Mohamoud; [2023-06-28]
    Keywords : Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

    Abstract : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. READ MORE

  4. 3. Employer Branding incongruence : A qualitative study of the relationship between identity formation and employer branding among Gen Z in Sweden

    University essay from Jönköping University

    Author : Emma Steén; Ebba Blomberg; [2023]
    Keywords : Employer branding; Identity formation; Work-life Balance; Fresh-start mindset; mobile technology; Generation Z;

    Abstract : Background:  Employees are the basis upon which a successful firm is built. Today, it is a talents market, and companies must prioritize their employer branding strategies and improve their employee value proposition to attract and retain the best talent. READ MORE

  5. 4. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    University essay from Umeå universitet/Företagsekonomi

    Author : Najda Gvozden; Lovisa Zetterlind; [2023]
    Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

  6. 5. Building Personal Brand Heritage

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Barfus; Giorgia Gaetaniello; Sara Safaee; [2023]
    Keywords : brand heritage; heritage brands; history; brand identity; brand trust; brand loyalty; Business and Economics;

    Abstract : The importance of brand history in brand heritage has often been stressed in research. However, it has not been researched how brands can create a brand heritage without making their personal history a focal point of their brand strategy. This paper examines if there is more than one way to conceive brand heritage.. READ MORE