Essays about: "Brand Image Incongruity"
Found 2 essays containing the words Brand Image Incongruity.
1. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluationUniversity essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)
Abstract : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. READ MORE
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Abstract : Every day we encounter an abundance of advertising messages that condition social behaviours. Negative changes in society are often attributed to this, creating a debate about the unwanted effects of advertising. READ MORE