Essays about: "Brand Intentionality"

Found 2 essays containing the words Brand Intentionality.

1. 1. Would you trust me if I lied to you in favor of charity? : The implication of Brand Trust when using Dark Patterns for charity

   University essay from Umeå universitet/Institutionen för psykologi

   Author : Victoria Axelsson; [2022]
   Keywords : dark patterns; brand trust; brand trust scale; charity; dark patterns; varumärkesförtroende; varumärkesförtroendeskala; välgörenhet;

   Abstract : Brand Trust is the trust consumers have in brands and have been previously proven to be affected negatively by dark patterns (i.e. design patterns used in websites to deceive their customers). This study is aimed to find out if Brand Trust is affected negatively by dark patterns when used for charity. READ MORE

3. 2. What Drives Trust? : A Study of the Effects of Brand Trust and Trust in Technology on Consumer Confidence in Autonomous Vehicle Development

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Brian Robert Leon; Viktor Mattsson; [2019]
   Keywords : Brand Trust; Trust in Technology; Brand Reputation; Brand Intentionality; Past and Expected Performance; Perceived Risk Reduction; Brand Knowledge; Autonomous Vehicles; Artificial Intelligence; Cognitive Trust; Affective Trust;

   Abstract : Research Purpose: To examine the relationship between Brand Trust and Trust in Technology and establish a connection between the two with an additional examination into cognitive and affective trust. Research Method: This study is based on a qualitative research method and the data collection method selected is semi-structured interviews. READ MORE