Essays about: "Brand Judgments"

Found 4 essays containing the words Brand Judgments.

  1. 1. Does Size Matter? : A quantitative study about how different-sized models in online shopping affect consumer loyalty among female customers in Sweden.

    University essay from

    Author : Joanna Kedzior; Marie Tiberg; [2022]
    Keywords : Different-Sized Models; Body Positivity; Awareness; Safety; Consumer Loyalty; Brand Imagery; Brand Judgments; Brand Feelings;

    Abstract : This thesis aims to examine how the usage of different-sized models can improve consumer loyalty to a brand of female customers in Sweden. Previous research has examined how using non-skinny models appeals to female customers and what feelings are evoked, but there is little research on how this approach can increase consumer loyalty as a whole. READ MORE

  3. 2. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lena Maria Halberstadt; Carolin Schumacher; [2019]
    Keywords : Advocacy Advertising; Political Debates; Morality; Moral Identity; Moral Judgments; Moral Authenticity; Nike; Gillette; Pepsi; Business and Economics;

    Abstract : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. READ MORE

  4. 3. Attitudes toward luxury apparel : An analysis of the differences between Swedes and Italians

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Stefano Pistillo; [2015]
    Keywords : Luxury; Apparel; Attitudes; Fashion; Italy; Sweden;

    Abstract : Some authors sustain that even though literature that regards branding of consumer goods is constantly expanding, there is not enough focus to what concerns the attitudes of consumers toward fashion luxury apparel.   The purpose of this thesis is to discover the differences in the attitudes toward luxury fashion apparel of people in Sweden and Italy. READ MORE

  5. 4. The Development in EC Competition Law Concerning Vertical Distribution Agreements

    University essay from Lunds universitet/Juridiska institutionen

    Author : Helena Johansson; [2001]
    Keywords : EG-rätt; Law and Political Science;

    Abstract : EC competition policy has different objectives, for instance to create the single market and keep it open and competitive. Article 81 EC provides an effective instrument in order to ensure that competition is not distorted. READ MORE