Essays about: "Brand Kernel"

Found 2 essays containing the words Brand Kernel.

  1. 1. The Threats of Brand Rejuvenation: The Land Rover Defender Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tiziano Filippini; Mihail Aittokallio; Emilia Marzouk; [2019]
    Keywords : Brand Rejuvenation; Brand Identity; Brand Kernel; Land Rover Defender; Business and Economics;

    Abstract : Introduction: Brand rejuvenation stands for bringing brand up-to-date. Any brand might face at some point an aging issue. One way to handle this issue is to perform brand rejuvenation. However, the process of brand rejuvenation is not a simple process for the company. READ MORE

  3. 2. A weighty issue : estimation of fire size with geographically weighted logistic regression

    University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Author : Julia Hjalmarsson; [2016]
    Keywords : Physical Geography and Ecosystem analysis; GIS; geographically weighted logistic regression; fire reconstruction; fire size; Earth and Environmental Sciences;

    Abstract : Size estimations of fires that occurred centuries ago have been the subject of study for many decades. More accurate spatial fire histories from tree rings were possible by either drawing the sample location on detailed topographic maps or using GPS receivers. READ MORE