Essays about: "Brand Management"

Showing result 1 - 5 of 502 essays containing the words Brand Management.

  1. 1. From Champagne showers to the back of the grid: A case study of Williams Racing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
    Keywords : Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

    Abstract : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. READ MORE

  2. 2. The Contagious Taste of Corona Beer

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Olle Stenbäck; Albin Waldeck; Jacob Rönnhed; [2021]
    Keywords : Corona Beer; Coronapandemic; Crisis Management; Brand Equity; Brand association; Corporate brand reputation; Brand identity; Business and Economics;

    Abstract : The Covid-19 virus started spreading over the world in the beginning of 2020. WHO soon thereafter declared the virus as a pandemic and due to the crown-looking shape of the virus it was soon to be called the Coronavirus, Corona as it translates into crown in latin. READ MORE

  3. 3. Factors for Reshoring Decision: A Supply Chain Perspective

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Sharif Ahmed; Md.Tawhidul Islam; [2021]
    Keywords : reshoring; supply chain; resource; reconfiguration; proximity;

    Abstract : Purpose: The study aims to explore the supply chain factors that impacts reshoring decisions.Methods: The study followed a qualitative research method based on exploratory research. In order to attain the context of situation-based interpretation, semi-structured interviews were conducted based on two Swedish firms engaged in reshoring initiatives. READ MORE

  4. 4. Swedbank's never-ending crisis

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Corell; Rebecca Roos; Mikaela Vanselius; [2021]
    Keywords : Crisis management; Brand management; Business and Economics;

    Abstract : .... READ MORE

  5. 5. What strategies should Swedish news media outlets use in order to keep their brand credibility in times of social media?

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : TATIANA KIREEVA; [2021]
    Keywords : Social media; news media outlets; social media algorithms; Sociala medier; nyhetsmedier; algoritmer;

    Abstract : Journalism has “always been shaped by technology” (Pavlik, 2000, p.229). Social media could be seen as a technology of today, when news consumption is changing and 31% of the population worldwide are using Facebook and other social media platforms for news (Newman, 2020). Moreover, fewer pay for news (Medieakademin, 2021). READ MORE