Essays about: "Brand Owned Touchpoints"

Found 2 essays containing the words Brand Owned Touchpoints.

  1. 1. Live shopping as a tool to create an engaging customer experience

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Arvid Ekelöw; Vendela Lundberg; [2022]
    Keywords : Live shopping; Customer Experience; Value Creation; Value Co- Creation; Brand Owned Touchpoints; Direct Interaction;

    Abstract : The purpose of this study is to explore how firms create an engaging customer experience through live shopping. More specifically, by performing a case study this thesis will provide an example of how firms use live shopping to create interactions, as well as to provide value through firm offerings. READ MORE

  3. 2. Experiential Marketing and Customer Experience - How apparel stores build customer experience and interaction using in-store touchpoints

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Emma Nyberg; Mathias Soini; [2017]
    Keywords : Experiential Marketing; Customer Experience; Touchpoints; Apparel stores; Sensory marketing;

    Abstract : Abstract Purpose:The purpose of this study is to explore in-store touchpoints that help creating a positive customer experience in apparel stores. The aim of this thesis is to provide further insight that may be used for implementation of experiential marketing in stores. READ MORE