Essays about: "Brand Persona"

Showing result 1 - 5 of 8 essays containing the words Brand Persona.

  1. 1. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE

  3. 2. Strollers specifically designed for a circular economy : Why the future paradigm will pose new demands on products and how to fulfil them

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Simon Alin; Kevin Larsson; [2020]
    Keywords : ;

    Abstract : Today´s traditional linear production and consumption model fronted by cheap wear and tear products is problematic in terms of sustainability and has to make the transition to a more circular model. As evident from previous projects and pilots, simply taking the shortcut and solely changing the business model (often by leasing instead of selling the exact same products as before) is not sufficient enough in order to meet the demands that come as a consequence of the new business model. READ MORE

  4. 3. Branding strategy through storytelling in marketing : The other side of the story

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
    Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

    Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

  5. 4. Managing the Semi-Fictive Brand Persona - In Theory and Practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Jungerth; Sam Lidström; [2018]
    Keywords : Semi-Fictive Brand Persona; Brand Identity; Brand Personality; Brand Personification; Brand Persona; Storytelling; Strategic Brand Management; Business and Economics;

    Abstract : Title: Managing the Semi-Fictive Brand Persona – In Theory and Practice Submission date: 28th of May 2018 Course: BUSN39 Degree Project in Global Marketing Authors: Emma Jungerth & Sam Lidström Supervisor: Mats Urde, [email protected]. READ MORE

  6. 5. Brand Personas with a Story - How they are created and categorized

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Céline Chauvet; Ida Vesterlund; [2018]
    Keywords : brand persona; storytelling; literature characters; Forster’s theory; stories; brand personality; strategic brand management; Business and Economics;

    Abstract : Purpose: The purpose of this study is to explore how the phenomenon of brand personas with a story can be constructed and categorized by integrating literature theory, illustrated by case examples. There is a need for this type of study, as a profound knowledge gap exists in relation to brand personas, their stories and the creation of them as characters. READ MORE