Essays about: "Brand Preference"
Showing result 1 - 5 of 46 essays containing the words Brand Preference.
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1. A Consumer Perspective on Reshoring Production: Insights from Sweden
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Background: Reshoring refers to the process of bringing back manufacturing activities from foreign countries to the home country. The phenomenon is receiving increasing attention from companies and academics for factors such as increasing labor costs in offshore locations, supply chain disruptions, and a growing preference for locally made products. READ MORE
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2. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Abstract Date: 2023-05-30 Level: Master Thesis in Business Administration, 15 HP Institution: School of Business, Society and Engineering, Mälardalen University Authors: Omar Khalafallah, Semhar Weldesylasie Title: The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor: Rana Mostaghel Keywords: CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. READ MORE
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3. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget
University essay from SLU/Department of Molecular SciencesAbstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE
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4. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE
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5. Driving Into the Ecosystem - Service Ecosystem Loyalty in the 2022 Car Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper aims to add to the novel concept of ecosystem loyalty, specifically applied to the automobile industry. The automotive industry is shifting as part of general trends in sustainability, digitalization, servification, and shifting consumer values. READ MORE