Essays about: "Brand Reputation thesis"

Showing result 1 - 5 of 63 essays containing the words Brand Reputation thesis.

1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
   Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

   Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

3. 2. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Benjamin Dawson Barker; Ziyue Ma; Zein Oubari; [2023]
   Keywords : Sustainable innovation; Regional context; Regulation; Brand value; Innovative capabilities; Attractiveness as an employer;

   Abstract : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. READ MORE

4. 3. STAYING ELEGANT WHILST NAVIGATING CSR IN A STORMY WORLD OF CRISIS WITHIN THE FASHION INDUSTRY : CSR As A Tool To Mitigate Future Global Crisis On The Fashion Industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Joar Pousette; Akimova Daria; ZEHRA OTRAKCI; [2023]
   Keywords : CSR; Crisis management; Fashion;

   Abstract : Date: 30-05-2023 Level: Bachelor Thesis In Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalens University Authors: Otrakci Zehra, Akimova Daria, Pousette Joar Title: Staying elegant whilst navigating CSR in a stormy world of crisis within the fashion industry: CSR as a tool to mitigate future global crisis on the fashion industry Supervisor: Konstantin Lampou Keywords: Crisis Management, CSR, Fashion, Covid-19, Crisis Mitigation Purpose: Existing literature has explored the relationship between CSR and crisis management,as well as effects of CSR on brand reputation, financial performance, and competitive advantage. Lastly, some studies investigated the use of CSR as a response to crises. READ MORE

5. 4. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosa Maria Viloma; Katharina Nadine Junge; [2023]
   Keywords : Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

   Abstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE

6. 5. Sentiment Analysis for Talent Attraction

   University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

   Author : Jelena Zec; [2023]
   Keywords : NLP; sentiment analysis; BERT; transformers; Business and Economics;

   Abstract : The reputation of a company on employer review platforms can have a significant impact on its ability to attract talented workers. Companies use sentiment analysis to learn how their employer brand is perceived online. READ MORE