Essays about: "Brand Switching"

Showing result 1 - 5 of 25 essays containing the words Brand Switching.

1. 1. From Green to Blacklisted : How Brand Forgiveness influences Brand Loyalty

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Gustav Andersson; Olivia Lindgren; [2022]
   Keywords : Greenwashing; Transgression; Brand Forgiveness; Attitudinal Brand Loyalty; Trust; Trustworthiness;

   Abstract : Greenwashing is a frequent issue within the FMCG industry, such as vague ecological claims and misleading communication. When a brand is accused of greenwashing it is important to understand how to manage this transgression, since both forgiveness and loyalty are concepts that are affected. READ MORE

3. 2. How corporations’ transition from product branding to corporate branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofia Lilliehorn; Celina Burian; Johanna Schönberg; [2021]
   Keywords : Strategic Brand Management; Product Branding; Corporate Branding; Brand Transition; Business and Economics;

   Abstract : Purpose: This study explores and defines the transition from product branding to corporate branding by answering the following research questions: • Why are corporations transitioning from product branding to corporate branding? • How are corporations transitioning from product branding to corporate branding? • What does it mean for corporations to transition from product branding to corporate branding? Design/methodology/approach A qualitative research approach was suitable for this research since we studied a complex phenomenon. The primary data was collected through semi-structured interviews with the corporations Thule and Pantamera. READ MORE

4. 3. What does it take to make you stay? : A study on customers' willingness to stay with the same grocery retailer while moving from offline to online

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Adam Winnberg; Frida Mårtensson; [2021]
   Keywords : Grocery retail sector; Brand Equity; Online Customer Experience OCE ; E-loyalty; Switching Behavior;

   Abstract : Digitalization has forced retailers to reevaluate their business models and channel strategies. Traditional brick-and-mortar retailers are no longer the standard and most of today’s retailers offer customers multiple sales channels to purchase from. READ MORE

5. 4. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

   University essay from Göteborgs universitet/Graduate School

   Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
   Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

   Abstract : Purpose: This paper investigates how open banking is thought to influence customer loyalty in a retail banking context. The study is limited to the established banks on the Swedish market and aims to illustrate how banks perceive and react to open banking, and what this means for customer loyalty in retail banking. READ MORE

6. 5. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

   University essay from Umeå universitet/Företagsekonomi

   Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
   Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

   Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE