Essays about: "Brand and Reputation"

Showing result 11 - 15 of 168 essays containing the words Brand and Reputation.

  1. 11. Pepsi’s Number Fever – bottlecaps, mayhem and death

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Greta Ezerskyte; Niklas Kjellander; [2023]
    Keywords : Pepsi; Scandal; Brand Management; Reputation; Case; Marketing; Business and Economics;

    Abstract : This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. READ MORE

  3. 12. Skoglig certifiering, inverkan på företag och skogsägarföreningar

    University essay from SLU/Dept. of Forest Economics

    Author : Lovisa Eriksson; Jakob Nowik; [2023]
    Keywords : EU; FSC; lönsamhet; PEFC; skoglig certifiering;

    Abstract : Det svenska skogsbruket har under senaste åren blivit inriktat mot en breddad syn på hållbarhet genom en rad lagförändringar som ställer krav på skogsägare. Skogsägare kan genom skogscertifieringsorganisationerna FSC och PEFC certifiera sig och visa att markägaren ställer högre krav på sitt skogsbruk än vad lagen kräver. READ MORE

  4. 13. STAYING ELEGANT WHILST NAVIGATING CSR IN A STORMY WORLD OF CRISIS WITHIN THE FASHION INDUSTRY : CSR As A Tool To Mitigate Future Global Crisis On The Fashion Industry

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Joar Pousette; Akimova Daria; ZEHRA OTRAKCI; [2023]
    Keywords : CSR; Crisis management; Fashion;

    Abstract : Date: 30-05-2023 Level: Bachelor Thesis In Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalens University Authors: Otrakci Zehra, Akimova Daria, Pousette Joar Title: Staying elegant whilst navigating CSR in a stormy world of crisis within the fashion industry: CSR as a tool to mitigate future global crisis on the fashion industry Supervisor: Konstantin Lampou Keywords: Crisis Management, CSR, Fashion, Covid-19, Crisis Mitigation Purpose: Existing literature has explored the relationship between CSR and crisis management,as well as effects of CSR on brand reputation, financial performance, and competitive advantage. Lastly, some studies investigated the use of CSR as a response to crises. READ MORE

  5. 14. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Nina Björnsson; [2023]
    Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

    Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE

  6. 15. Sky is The Limit...or is it?: American Airlines AAirpass Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Darragh Moorhouse; Hanna Åstrand; Can Üner; [2023]
    Keywords : American Airlines; Corporate; Brand Management; Aviation; Airpass; AAirpass; Reputation; Case; Business and Economics;

    Abstract : This article investigates American Airlines AAirpass offering. The aim of this case study is to outline the background as to why American Airlines opted to run this offering, examining the decision making and implications. This case also includes teaching notes and a PowerPoint presentation.. READ MORE