Essays about: "Brand architecture"

Showing result 1 - 5 of 49 essays containing the words Brand architecture.

  1. 1. Competitive cities and architecture. : A case study of Malmo, Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Nathan Frank Ó Néill; [2023]
    Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

  3. 2. CANS - A circular prepping system for single households

    University essay from Lunds universitet/Industridesign

    Author : Sara Eggimann; [2023]
    Keywords : Crisis preparedness; organization; multifunctional; communicating; re-arrangeable; prepping; circular; cans; Technology and Engineering; Arts and Architecture;

    Abstract : This design project proposes an innovative solution aimed at facilitating organized and democratic preparation for future crises, specifically targeting students and individuals residing in confined living spaces. The proposed solution consists of two stackable storage units designed to address this challenge. READ MORE

  4. 3. The amaz(e)ing brand experience: Exploring the impact of a maze-like store layout on brand experience

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karol Gasienica; Tuuli Maria Markkanen; Elisa Paulina Wasserfaller; [2023]
    Keywords : brand experience; experience economy; experiential retail; architecture; maze; layout; labyrinth; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate the concepts of brand experience in relation to companies’ use of a maze-like in-store floor plan. Aim: To explore if the maze-like store structure affects the four dimensions of brand experience. Methodology/Approach: This study was carried out using secondary and primary research. READ MORE

  5. 4. CLEO

    University essay from Lunds universitet/Industridesign

    Author : Nina Cherrug; [2022]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : For every cosmetic product a consumer buys, a new packaging (often plastic) is purchased together with it. Every year, this single-use behavior stands for 120 billion units of cosmetic packaging. For Europe alone, this is the equivalent of 5 packed Avicii Arenas. READ MORE

  6. 5. Re:Gabriele

    University essay from Lunds universitet/Industridesign

    Author : Elias Antonson; [2021]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : Re:Gabriele is a project that explores historic inspiration in modern products, as well as ex- tending product longevity through user con- nectivity. The aim of the project is to produce a modern keyboard inspired by the Gabriele 7007L, a 1980’s electric typewriter produced by german brand Triumph Adler. READ MORE