Essays about: "Brand creation"
Showing result 11 - 15 of 217 essays containing the words Brand creation.
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11. The Upside of Upcycling : An Investigation of Construction Waste Materials’ Potential for Upcycling through Material Driven Design
University essay from Linköpings universitet/Tekniska fakulteten; Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : The main objective of this thesis is to show the potential that construction waste materials from Skanska’s projects have for upcycling. Materials are investigated through a comprehensive pre-study and their potential is showcased in developed concepts. READ MORE
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12. Not All Heros Wear Capes
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The main purpose of this study is to enhance our understanding of branding communication with mass audiences using ordinary people in myth treatment. Methodology: This qualitative study explores the phenomenon of ordinary people portrayed as heroes in advertisements in an abductive manner. READ MORE
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13. Differences and similarities in stand characteristics after prescribed burning and wildfire : implications for conservation of forest biodiversity
University essay from SLU/Dept. of EcologyAbstract : 1. Wildfires are a natural disturbance in the boreal forests of Fennoscandia and have shaped and formed forests in the past, resulting in very heterogeneous forests containing large amounts of dead and living trees in various age classes. READ MORE
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14. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget
University essay from SLU/Department of Molecular SciencesAbstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE
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15. The Brand Creation of an International Football Club
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE