Essays about: "Brand crisis"
Showing result 1 - 5 of 75 essays containing the words Brand crisis.
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1. Making a Red Devil: The Case of Manchester United and Mason Greenwood
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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2. Candy clash: M&M’s caught in the crossfire
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE
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4. How to Make a Narrative Fly?
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The airline industry has been heavily affected by crises that have occurred in the last years. By using the theory of brand legitimacy and storytelling, a multimodal critical discourse analysis was conducted. 2020 is a year by many seen as a paradigm shift, due to the Covid-19 pandemic. READ MORE
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5. Corporate Involvement in Charitable Engagements : Exploring the Dynamics of Corporate-Charity Collaborators
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In today's business environment, organizations are expected to engage in Corporate Social Responsibility (CSR), which involves balancing their economic success with positive social and environmental impact. Collaborating with charitable organizations can be a way for companies to engage in socially responsible activities and given the increasing focus on CSR, there is a potential for an enhanced interaction between companies and charitable organizations. READ MORE