Essays about: "Brand disaster"

Showing result 1 - 5 of 7 essays containing the words Brand disaster.

  1. 1. Pepsi’s Number Fever – bottlecaps, mayhem and death

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Greta Ezerskyte; Niklas Kjellander; [2023]
    Keywords : Pepsi; Scandal; Brand Management; Reputation; Case; Marketing; Business and Economics;

    Abstract : This Case Study is about the Pepsi Number Fever incident in the Philippines (1993). A Nationwide disaster that ruined Pepsi's reputation in that country. Riots, Deaths, Bombing, Law suits, everything happened. Pepsi was in a really bad spot and things needed to be fixed. READ MORE

  3. 2. Discourses after Dieselgate - Consumers’ perspective on brand disasters

    University essay from Göteborgs universitet/Graduate School

    Author : Susanna Länström; [2017-06-30]
    Keywords : Discourse analysis; discourse; brand disaster; scandal; brand crisis; greenwashing; Dieselgate;

    Abstract : Brands are one of the most valuable assets to a company, which makes brand disasters a highly relevant topic to companies. In order to gain deeper understanding on the matter of brand disasters, this study is taking on a perspective that is new for the phenomenon: discourse analysis on the consumer perspective of a brand disaster. READ MORE

  4. 3. Investigating the Consumer Emotions of the Volkswagen Dieselgate

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Agnes Liska; Fanny Johansson; [2016-06-29]
    Keywords : Consumer feelings; Emotional research; Dieselgate; Volkswagen; Brand heritage; Brand disaster; Scandal;

    Abstract : .... READ MORE

  5. 4. Spreading Like a Wildfire - Online and Offline: A qualitative analysis of Facebook as a crisis communication tool in Sweden

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Julia Fridlund; Anneli Andersson; Anja Herrström; [2015]
    Keywords : wildfire; disaster; Facebook; crisis communication; social media; trust; public organization; recipient perspective; kriskommunikation; sociala medier; katastrof; brand; förtroende; offentlig organisation; mottagarperspektiv; Västmanland; Social Sciences;

    Abstract : As the climate on our planet is changing, natural disasters are occurring increasingly often, and Sweden is not an exception. At the same time, Facebook and other social media are more frequently used as crisis communication tools among public organizations. READ MORE

  6. 5. An optimal control approach for rescue process during a fire disaster.

    University essay from KTH/Optimeringslära och systemteori

    Author : Xiao Chen; Fredrik Isaksson; [2014]
    Keywords : ;

    Abstract : Abstract This thesis aims to construct a realistic model of a leader led evacuation during a fire. By introducing a leader-follower idea we formulate this as a optimization problem. This is then attempted to be solved by optimization methods and some heuristic methods. READ MORE