Essays about: "Brand equity, brand preference, and purchase intention"
Found 2 essays containing the words Brand equity, brand preference, and purchase intention.
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1. iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Market
University essay from Företagsekonomiska institutionenAbstract : Problem Discussion: The rapid development of the smartphone market led formerly well-established brands to subdue to new entrants. Understanding what drives brand preferences within the dynamic smartphone market is key to formulating marketing efforts that influence purchase intentions. READ MORE
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2. Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Title: Purchasing Intentions of Young Thai Male towards Men's Skin Care Products Problem: Men concern more about their image than ever before. This behavior is becoming a new trend in cosmetic market. Moreover, Thailand is one of the fast growing cosmetics industry, particularly male skin care market within countries in Asia-Pacific region. READ MORE