Essays about: "Brand equity in social media"
Showing result 1 - 5 of 44 essays containing the words Brand equity in social media.
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1. Reputation Management in a Digital Age : How start-ups control their online reputation
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE
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2. When Social Media Hits the Fan - How Customer Value is Influenced by a Brand Crisis on Social Media
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Keywords: Brand Crisis on Social Media, Customer Judgements, Customer Feelings, Customer Brand Resonance, Customer Value. Purpose: The purpose of this master thesis is to investigate how a brand crisis on social media influences customer value of a brand. READ MORE
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3. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE
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4. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity
University essay from Umeå universitet/FöretagsekonomiAbstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE
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5. Sorry to Burst Your Bubble : An analysis on how content by @thegirlslikeme organize resistance against anti-feminist narratives through humor and wellness fuelling participation in Nigerian feminist discourse on Instagram
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : In this study, I look at the content and interpretation of posts by a feminist meme account on Instagram called @thegirlslikeme, from the perspective of a sample size of Nigerian female followers through a focus group discussion, along with a visual social semiotic analysis of the posts. This study set out to answer three research questions: i) How do the posts on TGLM use humor and wellness to portray feminism? ii) How is the content on TGLM challenging antifeminist narratives in a Nigerian context? And finally, iii) How do the Nigerian followers relate to the brand of feminism represented on TGLM? The theoretical approaches theories employed to help think through the data gathered in form of thematic blocks from the interview, and the textual and visual content are participatory culture, work of representation, and filter bubbles and echo chambers. READ MORE
