Essays about: "Brand equity preference"

Showing result 1 - 5 of 10 essays containing the words Brand equity preference.

  1. 1. The Impact of Corporate Social Responsibility DiversityEquity and Inclusion efforts on Brand Image

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Omar Khalafallah; Semhar Weldesylasie; [2023]
    Keywords : CSR; corporate social responsibility; diversity; equity and inclusion; trust; commitment; brand image;

    Abstract : Abstract Date:                         2023-05-30 Level:                        Master Thesis in Business Administration, 15 HP Institution:                School of Business, Society and Engineering, Mälardalen University  Authors:                    Omar Khalafallah, Semhar Weldesylasie  Title:                          The Impact of Corporate Social Responsibility Diversity Equity and Inclusion efforts on Brand Image. Supervisor:                Rana Mostaghel Keywords:                  CSR, corporate social responsibility, diversity, equity and inclusion, trust, commitment, brand image. READ MORE

  3. 2. Brand Equity and Data Privacy: Beyond Selling Eyeballs : A business case for online privacy-friendly data practices in regions covered by the GDPR.

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Maria Arango Kure; [2022]
    Keywords : Online brand equity; consumer behavior; pay-with-data transactions; data disclosure; privacy preferences; data control techniques;

    Abstract : This thesis investigates the ways in which businesses’ privacy practices in pay-with-data scenarios affect the way users interact with the business, both in terms of their on-site behavior and the creation of brand equity, in regions covered by the GDPR. I address a gap in the literature by exploring a possible business case for using privacy-friendly data collection practices in the context of brand equity creation and growth. READ MORE

  4. 3. Applying Aaker´s Brand Equity model in a Brand Preference Context : A comparative study between Samsung and Huawei Smartphone users

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Pierre Andersson; [2019]
    Keywords : Millennials; Smartphone; Brand; Brand Equity;

    Abstract : .... READ MORE

  5. 4. Differences in the Perception of Brand Personality

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Liam Karlsson; Emmanuel Ero; [2018]
    Keywords : ;

    Abstract : Background: The process connected to understanding perceived brand personality is discussed as well as how perceived brand personality may be affected by different cultures. Finally, the reader is introduced to the sportswear fashion industry, namely Adidas. The research questions are introduced. READ MORE

  6. 5. According to Swedish Citizens - Sweden has the Safest and Best Food in the World : -Really?

    University essay from Avdelningen för ekonomi

    Author : Benny Berggren; Mai Nasser Fouda; [2013]
    Keywords : Country of Origin; Scandals; Memory; Trust; Purchasing behavior;

    Abstract : Title: According to Swedish Citizens – Sweden has the Safest and Best food in the world – Really? Level: Thesis for Master’s Degree in Business Administration Authors: Benny Berggren and Mai Nasser Fouda Supervisor: Jonas Kågström, Ph.D. READ MORE