Essays about: "Brand equity"

Showing result 16 - 20 of 274 essays containing the words Brand equity.

1. 16. Turning Consumers into Supporters: Understanding Loyalty Through Football Teams

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tim Kämpe; Axel Paulsson; Marcus Sjöberg; [2023]
   Keywords : Brand loyalty; Brand community; Brand heritage; Brand identity; Brand internalisation; Sports branding; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to examine the fans’ perspective of sport team loyalty and the reasons why brand loyalty is extremely high within sports. Methodology: This paper uses a qualitative research method with both primary data and secondary data. READ MORE

3. 17. The effects of different acquisition strategies on brand equity and purchase intention

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Pupu Jin; [2023]
   Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

   Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

4. 18. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
   Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

   Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

5. 19. The Brand Creation of an International Football Club

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Keywords : Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Abstract : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. READ MORE

6. 20. Changes in Energy Efficiency Implementation due to the EU Taxonomy : An Analysis of Shifts in Property Owning Companies’ Strategies

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : Benjamin Wiphagen; Sergiu Farcas Lohan; [2023]
   Keywords : ESG; EU-Taxonomy; Framework; Real Estate Companies; Energy Efficiency; Incentives; Drivers; Green Financing; Brand Equity; ESG; EU-Taxonomi; Ramverk; Fastighetsbolag; Energieffektivitet; Incitament; Drivkrafter; Varumärkeskapital;

   Abstract : This study examines the impact of the EU Taxonomy on the goals, strategies andimplementation of energy efficiency measures of two property-owning companies. Acomparative analysis examines how these goals, strategies and implementations have changedbefore and after the taxonomy came into effect. To do this, a before-after perspective has beenchosen. READ MORE