Essays about: "Brand innovation"
Showing result 1 - 5 of 139 essays containing the words Brand innovation.
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1. How to improve customer satisfaction with customer surveys and lean for retail
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE
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2. MONEYMAKER OR GLOBAL SAVER- Exploratory study on Sustainable Innovation
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : In recent years, both academia and practice have shown an increased interest in sustainable innovation. This new area is examined in the context of large enterprises in our qualitative multiple case study. This thesis thus contributes to a better understanding of the concept as well as the underlying variables that drive sustainable innovation. READ MORE
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3. A sustainability-focused innovation management and product development framework - Based on current practices at Mips
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Mips is a growing, ingredient brand that develops security systems for helmets. Their continuous growth has led to the need to define the Innovation Management and Product Development processes. READ MORE
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4. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. READ MORE
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5. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE