Essays about: "Brand lojalitet"

Showing result 1 - 5 of 10 essays containing the words Brand lojalitet.

1. 1. Avoidance Practices within Returns Management : Indetifying Solutions and Assessing Feasibility for Reducing Returns in Fashion E-commerce

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Melis Irem Okur; Sandra Ransed; [2023]
   Keywords : E-commerce; Returns Management; Customer Returning Behavior; Return Avoidance; Fashion Industry; E-handel; Returhantering; Returbeteende; Förebyggande metoder; Modebranschen;

   Abstract : Returns in the fashion e-commerce industry have experienced a significant increase in recent years, and with the continuous growth of e-commerce, returns are expected to further increase. Companies are faced with the choice of either improving existing return processes or focusing on avoiding returns before a purchase is made. READ MORE

3. 2. COVID-19’s Impact on Consumer Behaviour, Brand Equity and Loyalty. : -A qualitative study analysing how the COVID-19 pandemic affects consumer behaviour and brand loyalty & equity

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Casper Gustafsson; Li Yanzhuo; [2021]
   Keywords : covid-19; covid; konsumentbeteende; brand equity; Brand loyalty; lojalitet; sociala vetenskaper; Consumer behaviour; brand loyalty; brand equity.;

   Abstract : Purpose - This study's purpose is to compile literature on consumer behaviour, brand loyalty and equity and to investigate how the ongoing COVID-19 pandemic have affected consumer behaviours, brand loyalty and equity in Sweden.Design/methodology/approach - A theoretical framework was formed by three main concepts, consumer behaviours, brand loyalty and equity. READ MORE

4. 3. Recruiting and retaining labour in agricultural businesses : a multiple case study of employer branding in swedish agriculture

   University essay from SLU/Dept. of Economics

   Author : Marcus Engvall; Olof Krumlinde; [2020]
   Keywords : employer branding; employee value proposition; farmers; farming; human resources; marketing; word-of-mouth;

   Abstract : There is an increasing need for competent workforce in the agricultural sector, but a lack of potential candidates on the labour market. In June 2017, the Swedish state adopted a new national food strategy. This strategy points out the direction of the Swedish food policy until 2030. READ MORE

5. 4. Measuring the effect of esport sponsorships on brand equity and purchase intentions

   University essay from Södertörns högskola/Företagsekonomi

   Author : Kevin Shaw; [2019]
   Keywords : Esports; Sponsorship; Brand equity; Brand awareness; Brand associations; Perceived quality; Brand loyalty; Perceived fit; Brands; Marketing; Event; Dreamhack; Counter-Strike; Esport; Sponsring; Varumärkeskapital; Varumärkesmedvetenhet; Varumärkesassociationer; Upplevd kvalité; Varumärkeslojalitet; Upplevd passform; Varumärken; Marknadsföring; Evenemang; Dreamhack; Counter-Strike;

   Abstract : Esport har under de senaste åren vuxit enormt snabbt och kommit att bli ett globalt fenomen. Samtidigt visar de framtida prognoserna att marknaden för esport kommer växa ytterligare, vilket har gjort det attraktivt för varumärken att sponsra lag, event och organisationer. READ MORE

6. 5. Swedish consumers´ views of cheese brands : an explorative survey among students’ views

   University essay from SLU/Dept. of Economics

   Author : Charlotte Lindén; Elisabeth Åkesson; [2015]
   Keywords : branding; cheese; consumer; view;

   Abstract : Research shows that the Swedish consumption of cheese is increasing every year. The production of cheese in Sweden can not meet this increasing demand which leads to an increase in imported cheese. At the same time this sector within the food production is losing market shares rapidly. READ MORE