Essays about: "Brand love"
Showing result 16 - 20 of 35 essays containing the words Brand love.
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16. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE
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17. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE
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18. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE
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19. Brand Equity and Share Value: The Moderating Impact of Managerial Ability
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This study investigates the value relevance of brand value estimates provided by Interbrand Ltd. in their Best Global Brands list over the years 2000 to 2016 and the moderating impact of managerial ability on this relationship. READ MORE
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20. CONSUMERS IN LOVE : A model to consumers heart
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : PURPOSE To explain what impacts brand love. METHODOLOGY Quantitative approach, using online surveys, with a total of 462 participants. Additionally, a qualitative method was applied in the pre-study, using semi-structured in-depth interviews, and a total of 12 respondents. READ MORE