Essays about: "Brand love"

Showing result 21 - 25 of 35 essays containing the words Brand love.

1. 21. Queer Love in Social Media Marketing : A Case Study of Same-Sex Couple Representations in Watch Brand Daniel Wellington’s Social Media Channels

   University essay from Linköpings universitet/Tema Genus

   Author : Martin Kallur; [2018]
   Keywords : LGBTQ media representation; inclusive marketing; social media marketing; Daniel Wellington;

   Abstract : On Valentine’s day 2018, Swedish watchmaker Daniel Wellington posted a photo of a gay male couple followed by a caption celebrating the love between the two subjects. The photo was posted to the brand’s Instagram account reaching an audience of four million followers. READ MORE

3. 22. How To Sell A Product : Solo Folk Singing, Personal Branding and Spiritual Journey

   University essay from Kungl. Musikhögskolan/Institutionen för folkmusik

   Author : Anna Fält; [2017]
   Keywords : Music management; Music business; Personal branding; Solo; Singer; Solo artist; Folk music; Folk singer; Artistic development; Personal development;

   Abstract : In this thesis I ́m trying to to find out whether we need to make our art into a product and I am using myself and my career as an example of a product. I wanted to use the word “product” in a positive way and inspire people to think about music management and personal branding as something they could use as a tool when working with something creative. READ MORE

4. 23. Antecedents and Outcomes of Brand Love : A qualitative study within the Swedish clothing industry.

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Skoog; Mathilda Söderström; [2015]
   Keywords : congruence; brand love; brand management; brand identity; brand image; brand loyalty; brand commitment; emotional branding;

   Abstract : Within brand management research, brand love has been an increasingly popular research subject. Both antecedents and outcomes of brand love were noticed to comprise a large part of previous research. The main purpose of this study is to develop a deeper understanding of the antecedents and outcomes of brand love. READ MORE

5. 24. The break-up: Why consumers end their love relationships with brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yassamin Amirghassemi; Julia Lövgren; [2015]
   Keywords : Consumer-brand relationships; Brand love; Dissolution; Identity; Termination; Self-extension.; Business and Economics;

   Abstract : Purpose: Consumers are forming deep love relationships with brands to a degree that involves the incorporation of the brand’s symbolic attributes to their own self-concept. However, though deep, these bonds are not indestructible. READ MORE

6. 25. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : My Nyberg; Maria Orrstenius; Amanda Wallin; [2015]
   Keywords : Sweden; Swedishness; International markets; Country image; Country of origin; COO-effect; COO-strategies; Brand; Brand identity; Promotion; Standardization; Adaptation;

   Abstract : The purpose of this thesis is to explore the influence of the Swedish country image on the standardization or adaptation of promotion of a brand in an international context and provide deeper insights and understandings concerning this subject. Therefore, in order to achieve the purpose of the thesis, the following research question will be investigated and answered: How does the Swedish country image influence Swedish companies to whether standardize or adapt the promotion of their brand in international markets?   The theoretical framework comprises theories and findings from previous research related to country image, country of origin, brand and promotion and the chapter conclude in a conceptual framework. READ MORE