Essays about: "Brand management for hotels"
Showing result 1 - 5 of 7 essays containing the words Brand management for hotels.
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1. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY
University essay from Lunds universitet/ProduktionsekonomiAbstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE
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2. Branding Strategies within International Hotel Chains : A case study of Lithuanian Market
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background: The hospitality industry, especially the hotel business, is a relatively new, and rapidly growing industry in Lithuania. The last two decades resulted in a significant expansion of the local hotel market, as well as of operations of international hotel chains. READ MORE
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3. Seasonal Employees as Brand Ambassadors? - A Bachelor Thesis about Management Strategies for Seasonal Employee Commitment and Brand Ambassadorship
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : Today, the majority of employees in the tourism industry work under contingent and fairly insecure working conditions, among them seasonal employees. In this industry, the business of amusement parks and resort hotels is one with a high quota of seasonally hired front-line employees. READ MORE
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4. Approaching Future Customer using Technological Advance in Hotel Industry
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE
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5. Approaching Future Customer using Technological Advance in Hotel Industry
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE