Essays about: "Brand name"

Showing result 1 - 5 of 92 essays containing the words Brand name.

1. 1. Tradition vs. Human Rights? Analyzing Racialized Branding from a Business and Human Rights Perspective

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Anna Elisabeth Schädle; [2023]
   Keywords : Racism; brand logos; racialized branding; Business and Human Rights; UN Guiding Principles on Business and Human Rights; corporate responsibility; Austria; Social Sciences;

   Abstract : Systemic racism is a prevalent and longstanding problem in society that gained widespread public interest through the Black Lives Matter movement. Following the murder of George Floyd in May 2020, the movement expanded to Austria and brought heightened attention to the racialized branding of an Austrian brewery. READ MORE

3. 2. Simulation of a prototype of the LDMX hadronic calorimeter and analysis of test beam data

   University essay from Lunds universitet/Partikel- och kärnfysik; Lunds universitet/Fysiska institutionen

   Author : Péter György; [2022]
   Keywords : LDMX; HCal; TS; prototype; Physics and Astronomy;

   Abstract : The Light Dark Matter eXperiment (LDMX) is an upcoming experiment to test the existence of dark matter in the mass range of 1 MeV - 1 GeV. It does so by looking for missing momentum and energy in collisions of an electron beam and a tungsten target, which could potentially indicate the existence of dark matter. READ MORE

4. 3. A Good Name Is Better Than Riches - A Single Case Study of Essity

   University essay from Göteborgs universitet/Graduate School

   Author : Elma Hodzic; Linnéa Egertz; [2021-07-06]
   Keywords : Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

   Abstract : This qualitative single case study aims to examine the concept of brand awareness on social media for a corporate brand. To achieve this, the research was conducted in collaboration with the global hygiene and health company Essity, mainly targeting B2B customers. READ MORE

5. 4. The Stock Market and Brand Equity: A Quantitative Study on the Swedish Stock Market's Reaction to Long- and Short-term Changes in Brand Equity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alfred Sjunnesson; Lukas Floding; [2021]
   Keywords : Brand equity; Stock market; Stock price; Trading volume;

   Abstract : Brand equity is a well-established term within the field of marketing, commonly used to describe the value of a brand name and its associations. Through an analysis of how the changes in brand equity of 15 companies listed on the Swedish stock exchange correlates with their stock prices, along with an event study of different negative company-related incidents, and a survey study of how these incidents are perceived by the Swedish public, the aim of this thesis paper is to answer our proposed research questions (1) "To what extent does the price a stock is traded at adjust in response to long-term changes in brand equity?" and (2) "To what extent do company-related incidents cause a short-term negative reaction in brand equity and, consequently, a negative reaction in stock price and a positive reaction in trading volume?". READ MORE

6. 5. From Champagne showers to the back of the grid: A case study of Williams Racing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Mirza Bander; Yasmine Hartvig; Caoimhe O'Sullivan; [2021]
   Keywords : Brand heritage; Heritage brand; Brand identity; Brand reputation; Formula 1; Brand Management; Sponsorship; Business and Economics;

   Abstract : Williams is a long standing, family owned and operated Formula 1 team. Their track record of success is closely tied to their status as a skilled and independent constructor in a highly competitive and monetized sport. When founder Frank Williams steps aside and his daughter Claire takes over, the team struggles to produce the glory of yesteryear. READ MORE