Essays about: "Brand orientation"

Showing result 1 - 5 of 47 essays containing the words Brand orientation.

  1. 1. The Consumer Education Journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O'Riordan; [2020]
    Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

  2. 2. Organization strategic orientation: Special focus on Community banks and Generation Z

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Abdul Aziz Sukkar; Omar Hawasli; Sam Al-samman; [2020]
    Keywords : Strategic orientation; Brand orientation; Market orientation; Generation Z; Community bank;

    Abstract : Research Question: What is the strategic orientation that community banks in Sweden adopt? What are the Gen Z preferences concerning these strategic orientations? Purpose: By using two different methodological approaches, the objective of this study is to answer two questions concerning the organization’s strategic orientation. Essentially, the authors have conducted a qualitative study to explore the strategic orientation which community banks in Sweden adopt. READ MORE

  3. 3. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Celina Johansson; [2020]
    Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

    Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

  4. 4. Analysing the behavioural barriers to transparency in the upstream textile supply chain : A cultural orientation lens on behaviours

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Noopur Singh; [2020]
    Keywords : Sustainability; Transparency; Traceability; Barriers; Cultural Values; Schwartz Theory;

    Abstract : Transparency within the supply chain has become a key priority for textile brands in response to the growing stakeholder concerns around social and environmental impacts of the textile value chain. Textile industry is extremely labour dependent and adds massively to the environmental degradation, adding on to this the highly complex and scattered global supply chain network makes it more difficult for brands to implement transparency in their supply base. READ MORE

  5. 5. Understanding influential factors in the choice of the selection process : A neglected aspect of the research literature on business incubators

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Frida Nilsson; Karin Sundbeck; [2019]
    Keywords : Business Incubators; Selection process; National Incubator Program; Organizational factors; External factors; Government-funded.; Företagsinkubatorer; Selektionsprocess; Nationella inkubatorprogrammet; Organisatoriska faktorer; Externa faktorer; Offentligt finansierade;

    Abstract : The purpose of this study is to enhance the understanding of what factors influence the choice of the selection process in government-funded business incubators. The study was conducted as an abductive multiple case-study of selection processes in Swedish government-funded business incubators. READ MORE