Essays about: "Brand orientation"

Showing result 11 - 15 of 58 essays containing the words Brand orientation.

1. 11. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Micaela Drugge; Emma Svensson; [2021]
   Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

   Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE

3. 12. The Consumer Education Journey

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebin Naderi; William O'Riordan; [2020]
   Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

   Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

4. 13. Organization strategic orientation: Special focus on Community banks and Generation Z

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Abdul Aziz Sukkar; Omar Hawasli; Sam Al-samman; [2020]
   Keywords : Strategic orientation; Brand orientation; Market orientation; Generation Z; Community bank;

   Abstract : Research Question: What is the strategic orientation that community banks in Sweden adopt? What are the Gen Z preferences concerning these strategic orientations? Purpose: By using two different methodological approaches, the objective of this study is to answer two questions concerning the organization’s strategic orientation. Essentially, the authors have conducted a qualitative study to explore the strategic orientation which community banks in Sweden adopt. READ MORE

5. 14. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Celina Johansson; [2020]
   Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

   Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

6. 15. Analysing the behavioural barriers to transparency in the upstream textile supply chain : A cultural orientation lens on behaviours

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Noopur Singh; [2020]
   Keywords : Sustainability; Transparency; Traceability; Barriers; Cultural Values; Schwartz Theory;

   Abstract : Transparency within the supply chain has become a key priority for textile brands in response to the growing stakeholder concerns around social and environmental impacts of the textile value chain. Textile industry is extremely labour dependent and adds massively to the environmental degradation, adding on to this the highly complex and scattered global supply chain network makes it more difficult for brands to implement transparency in their supply base. READ MORE