Essays about: "Brand orientation"

Showing result 21 - 25 of 58 essays containing the words Brand orientation.

1. 21. The Crocodile Nose Connection : Design and laboratory tests on a novel connection for structural hollow sections

   University essay from Luleå tekniska universitet/Byggkonstruktion och brand

   Author : Kristoffer Öhman; [2018]
   Keywords : ;

   Abstract : The great properties and clear form makes the circular hollow section (CHS) appreciated by architects. When connecting these sections today it is common to use gusset plates. The knifeplate connection where the gusset plate is inserted into a slot made at the end of a circular section, is the most used connection today. READ MORE

3. 22. From a product-centric to a customer-centric brand identity through servitization: The case of FOSS, a Danish food safety, and quality solution provider

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Madalina Manole; Kathleen Bier; [2018]
   Keywords : servitization; brand identity; CBIM; customer-centricity; product-centricity; Business and Economics;

   Abstract : The purpose of this thesis is to explore the effects on the elements of a company’s brand identity when a firm is moving towards a customer-centric orientation by engaging in the process of servitization. By utilizing a single case study, we aspire to examine how the servitization elements portray the servitization level, as well as which elements of the Corporate Brand Identity Matrix are affected by the elements of the servitization process. READ MORE

4. 23. THE INFLUENCE OF RELATIONSHIP MARKETING AND CRM SYSTEM ON STAKEHOLDERS’ TRUST : A Qualitative Study on Multiple Stakeholder Groups in a Cosmetic and Beauty Industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Athanasios Christopoulos; Puspita Hapsari Agoes; [2018]
   Keywords : ;

   Abstract : CRMsystem and relationship marketing are needed for a company in order to gain its stakeholders’ trust. In a company, there are two different stakeholders. Theinternal and external stakeholders. This thesis will consider both of the different types of stakeholders. READ MORE

5. 24. Market Orientated Actions in Brand Oriented Organizations: Case studies from the Not-for-profit Sector

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Emelie Nortén; Cecilia Finell; Paraskevi Devreli; [2018]
   Keywords : brand orientation; market orientation; not-for-profit organization; brand identity; Business and Economics;

   Abstract : Abstract Purpose: The purpose of this paper is to investigate the extent to which a strongly identity driven (brand oriented) organization in the not-for-profit sector can meet the expectations of the market’s wants and needs and still stay true to its identity. Methodology: Literature review, case studies Findings: The paper finds that brand oriented organizations that are fully aligned with their identity in their market oriented actions seem to be more successful. READ MORE

6. 25. Brand management in SMEs in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Meixian Wu; [2018]
   Keywords : Brand Orientation; Brand Management; Brand Development; Differentiator; SME; SME Brand Management; SME Brand Strategies; Corporation Identity; Corporation Brand; Brand Strength; Brand Performance;

   Abstract : SMEs have been developing rapidly in Sweden since the last decade; many of them have developed a strong brand and went global. Brands can be utilized as a tool for people involved in the ecosystem to consistently communicate with the stakeholders. READ MORE