Essays about: "Brand relationship"

Showing result 1 - 5 of 291 essays containing the words Brand relationship.

  1. 1. The Relationship of Co-Creation and Brand Equity in Social Media with a Focus on Premium vs Mass-Market Products

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik; Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Juni Amalie Foss; Helena Hollekamp; [2019]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. See you at LinkedIn - The complex link between employees and organizations

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Agnes Gustavsson Larsson; Sofia Steinbock; [2019]
    Keywords : LinkedIn; Employee perspective; corporate communication; strategic communication; alignment; branding; medarbetarperspektiv; organisationskommunikation; strategisk kommunikation; varumärke; Social Sciences;

    Abstract : The purpose of this study is to contribute with knowledge about how employees perceive their LinkedIn usage in relation to their organization. To increase the awareness of how organizations can work strategically with LinkedIn the link between organizations and employees has been studied. READ MORE

  3. 3. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; Oliver Berg; [2019]
    Keywords : Subscription video on demand SVOD ; Service Quality; Customer Satisfaction; Brand Loyalty;

    Abstract : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. READ MORE

  4. 4. You can’t use confusion to dilute a famous brand : A comparative study of the approaches of the EU and South Africato dilution

    University essay from Uppsala universitet/Juridiska institutionen

    Author : Kabelo Mutubi; [2019]
    Keywords : Trademark law; European Union Trademark law; Dilution; Comparative law; freedom of expressions; South Africa; Varumärkesrätt; Europeiska unionen Varumärkesrätt; Utspädning; Jämförande lag; yttrandefrihet; Sydafrika;

    Abstract : The primary objective of the study as contained in this thesis is the discussion of the approaches to dilution taken by the legal systems of the European Union and South Africa. Although a comparative methodology is employed the discussion grounds the separate development of the anti-dilution provisions in both systems first before discussing comparisons and diverging approaches (should they exist). READ MORE

  5. 5. Examines the benefits of social media marketing in contrast to traditional advertising

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Joel Källbäck; [2019]
    Keywords : Traditional advertising; Social media marketing; Brand awareness; Marketing;

    Abstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE