Essays about: "Brand relationship"

Showing result 1 - 5 of 351 essays containing the words Brand relationship.

  1. 1. Is your brand loyalty affected by the country? : An explanatory investigation of the relationship between brand loyalty and country-of-origin in a Swedish context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Eriksson; Sofia Dahlgren; Julia Sunnegårdh; [2021]
    Keywords : Brand loyalty; country-of-origin; perceived quality; country image; repetitive purchase; attitudinal loyalty.;

    Abstract : Background: Brand loyalty is a rather old concept and has become a central part of everybrand and there are many factors that need to be considered when choosing strategies in orderto achieve this. However, even though the concept itself is rather set-in stone the research onhow brands archive this in different contexts is constantly in motion, for instance it has beenshown that a brand's Country-of-Origin has effects on consumers purchase intent and attitudeswhich are crucial factors within Brand loyalty. READ MORE

  2. 2. Facebook and the Circulation of Capital: The Rentier Supply Chain of Social Media Marketing

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Axel Sievers; [2021]
    Keywords : Digital Platforms; Digital Space; Facebook; Global Inequality Chains; Political Economy; Rentier Capitalism; Social Media; Supply Chain; Value Theory; Social Sciences;

    Abstract : Digital space is a novel form of spatial expression which have been core to the business model of some of the largest firms within the 21st century. Mobilizing tools from geographical political economy, Facebook and the core function of its digital space is critically analyzed, along with how value is distributed along the advertising supply chain. READ MORE

  3. 3. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  4. 4. The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Holm; Max Banfalvi; [2021]
    Keywords : E-commerce; Social Media Marketing Activities; Brand Image; Purchase Intention; Social Media.;

    Abstract : Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. READ MORE

  5. 5. Mäklarens syn på flerbostadshus i trä : en jämförelse av mäklarroller

    University essay from SLU/Dept. of Forest Economics

    Author : Alice Sjölund; Tyra Tornberg; [2021]
    Keywords : fastighetsmäklare; kommunikation; konstruktionsmaterial; real estate agent; relationsmarknadsföring; service dominant logic; varumärkes-territorium; brand territory; communication; construction material; relationship marketing; service dominant logic;

    Abstract : Sverige har en väl utvecklad tradition att bygga småhus i trä och mycket resurser till detta. Trots det så är andelen flerbostadshus i trä på marknaden låg. Tidigare studier visar att konsumenterna inte har så stor kunskap om dessa bostäder i trä. READ MORE