Essays about: "Brand repositioning"

Showing result 1 - 5 of 11 essays containing the words Brand repositioning.

  1. 1. Luxury Fashion Brands are Racing to Become Pioneers in The Use of Influencer Marketing: An Exploratory Study on How This Can Be Achieved and The Impacts on Brand Perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Mariam Elsayed; [2022]
    Keywords : Influencer Marketing; Luxury Fashion; Luxury Value; Brand Identity; Brand Image;

    Abstract : As the digital evolution continues to take on the world industry by industry, luxury fashion brands are left with no choice but to adapt to the new means of media consumption. Numerous luxury fashion brands are implementing influencer marketing strategies to communicate their brand's message in novel ways. READ MORE

  3. 2. The challenges and opportunities of sustaining a brand through repositioning: The Jägermeister Case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Felix Ellqvist; Nicholas-Joel Kisling; [2022]
    Keywords : Repositioning; corporate brand identity matrix; brand identity; brand image; Jägermeister; Business and Economics;

    Abstract : Purpose: The purpose of this research paper is to examine the challenges of repositioning both in aligning the brand image with the brand identity and in sustaining the brand equity through creating consistency. This research is examined through the case of Jägermeister. Methodology: A qualitative research method was conducted. READ MORE

  4. 3. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Emma Olsén; [2021]
    Keywords : Industrial Design Engineering; User-Centered Design; User Interface; Website Design; Branding; Rebranding; Redesign; Graphic Profile; Interaction Design; Teknisk Design; Användarcentrerad Design; Användargränssnitt; Hemsidedesign; Webbdesign; Varumärkesdesign; Redesign; Grafisk Profil; Interaktionsdesign;

    Abstract : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. READ MORE

  5. 4. Pack your bags: A Mulberry Repositioning case

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emelie Pine; Mazvita Mawire; Angela Nunana Ahiaveh; [2020]
    Keywords : Brand management; repositioning; luxury brand; heritage brand; Business and Economics;

    Abstract : In 2012, Mulberry, a well-established British fashion brand recognised for its leadership in the affordable luxury category appointed a new CEO. This CEO aspired to reposition the brand to a target a more premium segment. READ MORE

  6. 5. The Effects of Repositioning as a process of Rebranding in terms of Brand Equity, Corporate Identity, and Brand Image : A case study on Lidl

    University essay from

    Author : David Stensson; Alexandra Strömberg; Johan Alfredsson; [2015]
    Keywords : Rebranding; Repositioning; Brand Equity; Corporate Identity; Brand Image; Lidl;

    Abstract : Background:                 Brands are associated with certain elements, including name, logo and slogan. Being understood as major parts of all brands, changing these would be considered as a vital event. READ MORE