Essays about: "Brand switching cost"
Found 3 essays containing the words Brand switching cost.
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1. The effects of personalized email communication within loyalty programs for businesses without possibilities for e-commerce
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : Communicating data-driven and personalized marketing content is today common among large B2C businesses with loyalty programs. Email has become the standard digital channel for this type of communication as it offers high cost-efficiency among digital channels and great possibilities for creating appealing content customized to the customer. READ MORE
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2. Brand loyalty in Smartphone
University essay from Företagsekonomiska institutionenAbstract : Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to dependantand independent variables and conceptual model is formulated. Methodology - Quantitative approach is used to quantify the relationship between dependantand independent variables based on the proposed theoretical model that delineates therelationships between dependant variable brand loyalty and the independent variablescustomer satisfaction, perceived quality, brand experience, brand image, brand switching costand product involvement. READ MORE
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3. The Impact of Customer Relationship Marketing Tactics On Customer Loyalty Within Swedish Mobile Telecommunication Industry
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since last decade of 20th century, especially in service industry. READ MORE
