Essays about: "Brand vision"
Showing result 1 - 5 of 73 essays containing the words Brand vision.
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1. Enhancing mobile advertising through 3D and AR
University essay from Uppsala universitet/Industriell teknikAbstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE
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2. Green is the New Black: Identifying and exploring the drivers of eco-innovation and environmentally-sustainable product development in fashion companies in Sweden and Denmark
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Growing concerns and sentiment about the negative environmental effects of the fashion industry pressure fashion companies to adopt eco-innovation and pursue more environmentally-sustainable product development. This study explores and examines the drivers of eco-innovation and environmentally-sustainable product development in small- to medium-sized fashion firms in Sweden and Denmark, with the purpose of identifying and understanding the key factors that drive eco-innovation and sustainable product development in the fashion industry. READ MORE
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3. To be or not to be…green, that is the question
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: To explore the roles of brand culture, brand image and brand vision in the context of “green” corporate brands, and identify pitfalls when these elements are not aligned. Methodology: Qualitative research method using primary data (interviews with former and current employees) and secondary data. READ MORE
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4. Reclaiming the city by bike : A study about urban development in the city of Bogotá
University essay from Stockholms universitet/Socialantropologiska institutionenAbstract : This study looks at the capital of Colombia, Bogotá’s mobility department, and how this institution is using the bicycle as a tool to brand the city. Bogotá has had a remarkable increase in bicycle ridership for several years, this duo to the city's implementation of bicycle lanes and politicians that have incorporated planning that favors this transport method. READ MORE
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5. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE