Essays about: "Brand-Management"
Showing result 1 - 5 of 181 essays containing the word Brand-Management.
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1. Drunk Elephant: The New Toys’R’Us?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Drunk Elephant, a skincare brand known for its clean ingredients and cheerful branding, has experienced a surge in popularity driven by Gen Alpha's unexpected adoption on social media. While this newfound audience has boosted sales, concerns are mounting regarding the impact of early exposure to beauty standards and consumption habits on young children. READ MORE
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2. Candy clash: M&M’s caught in the crossfire
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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3. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
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4. Understanding The Motives Of Scandinavian Retail Companies CSR-efforts At Their Offshore Suppliers
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Corporate Social Responsibility (CSR) has gained substantial significance in recent years, driven by the growing societal emphasis on sustainability. Businesses are now expected to contribute to social and environmental goals alongside economic performance. READ MORE
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5. The international brand management as a capability to stay competitive during changing market conditions
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE