Essays about: "Brand"

Showing result 1 - 5 of 1866 essays containing the word Brand.

1. 1. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

   University essay from Linköpings universitet/Maskinkonstruktion; Linköpings universitet/Maskinkonstruktion

   Author : Oskar Castillo Ellström; Tomas Andersson; [2019]
   Keywords : ;

   Abstract : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. READ MORE

3. 2. VIRTUAL AND REAL

   University essay from Lunds universitet/Industridesign

   Author : Yifan Li; [2019]
   Keywords : Arts and Architecture; Technology and Engineering;

   Abstract : According to the statistics from Programme for International Student Assessment (PISA) and Trends in International Mathematics and Science Study (TIMSS), a continuously declining trend is showed in Swedish kids' mathematical performance during recent years. In comparison with other OECD countries, the mathematical literacy of 15-year-old students in Sweden is almost below average. READ MORE

4. 3. Understanding influential factors in the choice of the selection process : A neglected aspect of the research literature on business incubators

   University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

   Author : Frida Nilsson; Karin Sundbeck; [2019]
   Keywords : Business Incubators; Selection process; National Incubator Program; Organizational factors; External factors; Government-funded.; Företagsinkubatorer; Selektionsprocess; Nationella inkubatorprogrammet; Organisatoriska faktorer; Externa faktorer; Offentligt finansierade;

   Abstract : The purpose of this study is to enhance the understanding of what factors influence the choice of the selection process in government-funded business incubators. The study was conducted as an abductive multiple case-study of selection processes in Swedish government-funded business incubators. READ MORE

5. 4. Talent attraction in Swedish Gaming Industry : An exploratory study.

   University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

   Author : Zigmunds Ancikevics; Nelly Chemutai Lagat; [2019]
   Keywords : gaming; start-ups; talent attraction; innovation; employer brand;

   Abstract : Researchers and practitioners have both acknowledged the importance of attracting the right employees. The study aims to explore and analyze how Swedish gaming start-ups attract talent. READ MORE

6. 5. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Julia Henriksen; Malin Hornebrant; [2019]
   Keywords : ;

   Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE